TITLE

Online profiling

AUTHOR(S)
LEAVER, KATE
PUB. DATE
March 2012
SOURCE
Money (Australia Edition);Mar2012, Issue 143, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers tips on how businesses could gauge the progress of their social media campaign. It suggests including social media as an essential part of a business plan. The relevance of knowing who your followers and fans are, is explained. Key factors to consider in managing social media campaign are highlighted, such as creating an effective landing page, building a reputation based on positive press and positive crisis management.
ACCESSION #
73594360

 

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