TITLE

No site without marketing

AUTHOR(S)
Keefe, Jon
PUB. DATE
September 2002
SOURCE
New Media Age;9/5/2002, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Addresses the need for marketing management in the success of business Web sites. Role of Internet traffic on the success and failure of Web sites; Importance of budget in maintaining marketing in the Web sites.
ACCESSION #
7380023

 

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