February 2012
Interior Fitout;Feb/Mar2012, p32
Trade Publication
The article focuses on the 12 trends which will describe business as it finds ways to deal with the changing tastes of consumers and economic pressures. It says that one of the trends is the idea to know that consumers know that innovation outdates expensive technology. It states that business must also target products more to attitudinal along with the segments. It adds that bands with strong emotional content will raise the highest prices.


Related Articles

  • Strategy trumps tactics. FAZEKAS, DAVID // Smart Business Houston;Jan2013, Vol. 7 Issue 7, p7 

    The article discusses the difference between marketing strategies and tactics in improving business results. According to the author, marketing tactics bring brand message and value proposition while strategies help in understanding business results. Also mentioned are the reasons for a website,...

  • Strategy trumps tactics. FAZEKAS, DAVID // Smart Business Cleveland;Jan2013, Vol. 24 Issue 6, p8 

    The article suggests developing a solid business strategy before going to market to improve business results. Most organizations are described to only do smart marketing initiatives without a way to measure results, and chase tactics rather than deliver results. A marketing strategy is cited to...

  • Map Your Leads. Dudley, Rick // Qualified Remodeler;Jun2008, Vol. 34 Issue 6, p62 

    The article discusses the importance of a lead map in determining and forecasting one's leads to boosts marketing. It states that a lead map is a diagram where one's leads take through one's company. It added that it is essential to firms looking to establish more business through current...

  • Frog Soup Revisited. McCADDEN, SHAWN // Remodeling;Jun2012, Vol. 28 Issue 6, p19 

    The article presents the author's opinion on the need for a remodeling business to deal with challenges such as ineffective marketing, inadequate business planning, and poor business management. The author suggests that a business should not tolerate under-performing and under-skilled staff, and...

  • Creaking Wealth From Talent in the 21st Century. Bryan, Lowell; Joyce, Claudia // International Professional Performance Magazine;2007, Vol. 15 Issue 3, p13 

    The article discusses the principles practiced by the biggest and best companies in order to realize greater profits from the advantages of the digital ages and the global economy. The principles include managing away complexity, bureaucracy redundancy, strengthening the authority of key...

  • THE CRISIS CLIENTSIDE.  // Campaign;10/10/2008, Issue 39, p22 

    The article presents a perspective on having solutions in place, being with any business. According to the author, if as a business, there are no planned solutions for a tougher business climate, then there are many new solutions amount to a closing of the stable door. Talking about advertising...

  • Category Crossing. Passikoff, Robert // License!;2004 Fall Holiday Supplement, p4 

    Presents tips for successful brand extensions. Know and respect the consumer; Implication of identifying consumer values that form the emotional bond; Recognition between a marketing strategy and a brand strategy. INSET: Tips for Successful Brand Extensions.

  • Between strategy and change: Reformulating the medicines industry in an enlarged Europe. Kazakov, Rossen // Journal of Medical Marketing;Jun2007, Vol. 7 Issue 3, p245 

    The question as how to achieve competitive advantage through a genuine and innovative set of strategic principles and tools is ever present in the business repertoire of all industries. Yet few manage to reorder their way of doing things to achieve the perfect correlation between business goals...

  • CONSUMER DISPOSITION TOWARD SATISFACTION (CDS): SCALE DEVELOPMENT AND VALIDATION. Grace, Debra // Journal of Marketing Theory & Practice;Spring2005, Vol. 13 Issue 2, p20 

    This paper conceptualizes the notion of "consumer disposition toward satisfaction" (CDS), defined as the consumer's general tendency to be sufficiently satisfied with the purchase and consumption of the goods and services they utilize. Furthermore, the development and validation of the Consumer...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics