Getting found

Cummer, Lawrence
February 2012
Backbone;Feb/Mar2012, p22
The article offers insights into marketing products and services through the web, using search engine optimization (SEO). It discusses the dynamics of Google algorithms and relates this to the importance of updating one's web site. It discourages using hidden keywords or link farming, suggesting instead, balance between keyword and content. It also stresses the advantages of working with an SEO expert for a home page design that can focus and maximize searches on specific business locations.


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