5 Tips for an Effective Pinterest Strategy

Bulger, Stephen
March 2012
Multichannel Merchant Exclusive Insight;3/6/2012, p4
The article offers information about the Pinterest social network and how merchants can use it effectively. comScore data showed that Pinterest has reached 10 million unique visitors, with its users spending an average of 98 minutes per month on the Web site. The author cites several factors to consider to determine if a business should be using the social media. As a visual site, businesses need to offer something of value and integrate with other social Web sites.


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