TITLE

Facebook acquires Instagram

AUTHOR(S)
O'Reilly, Lara
PUB. DATE
April 2012
SOURCE
Marketing Week (Online Edition);4/10/2012, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the acquisition of digital photo sharing application Instagram by social networking service Facebook for 1 billion U.S. dollars. The purchase is described as the largest investment made by the company. Launched in October 2010, Instagram reportedly has more than 30 million users. Facebook founder and chief executive officer (CEO) Mark Zuckerberg considers the move as a significant milestone for the company.
ACCESSION #
74245840

 

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