Tesco overhauls Value range

Baker, Rosie
April 2012
Marketing Week (Online Edition);4/4/2012, p9
Trade Publication
The article reports on the rebranding of the Value food product range of British grocery retailer Tesco to Everyday Value. In addition to modernising its own-label, the company also intends to improve food quality to enhance sales. Company marketing director David Wood asserts that price for the new range will remain the same. The year-on-year growth in the own-label budget market of the company is also noted.


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