TITLE

Tesco overhauls Value range

AUTHOR(S)
Baker, Rosie
PUB. DATE
April 2012
SOURCE
Marketing Week (Online Edition);4/4/2012, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the rebranding of the Value food product range of British grocery retailer Tesco to Everyday Value. In addition to modernising its own-label, the company also intends to improve food quality to enhance sales. Company marketing director David Wood asserts that price for the new range will remain the same. The year-on-year growth in the own-label budget market of the company is also noted.
ACCESSION #
74246028

 

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