Using the AHP-ELECTREIII integrated method in a competitive profile matrix

Borajee, Meysam; Yakchali, Siamak Haji
June 2011
International Proceedings of Economics Development & Research;2011, Vol. 11, p68
Academic Journal
In this paper, the competitive profile matrix (CPM) method, which identifies firm's major competitors and its particular strengths and weaknesses in relation to a sample firm's strategic position, is adopted by the concept Multiple-Attribute Decision Making (MADM).Hence, an integrated approach which employs analytic hierarchy process (AHP) and ELECTREIII together, is proposed for the CPM method. The AHP method is used to determine the weights of factors and while ECTREIII is employed to determine the priorities of the competitors. ELECTREIII method takesinto defining of indifference, preference and veto threshold for the factors, determined by the decision-makers.


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