Shabir, Ghulam; Iqbal, Muhammad Zafar
March 2011
International Proceedings of Economics Development & Research;2011, Vol. 5 Issue 2, pV2-286
Academic Journal
During the last 25 years the media technology has shown tremendous growth and now it has become an organized industry. Its influence is wide-spread in every walk of life. It is regarded as fourth pillar of state and its importance is recognized all over the world in all societies. Since long it has been used as policy instrument by the policy-makers to achieve their desired objectives. Recently its significance has enhanced due to its effective role in warfare. The war planners of the United States used media as an important instrument of their war policies during Gulf war 1991, Afghan war, 2001 and Iraq war, 2003. In this paper the author will study how the United States did use media to obtain its war objectives, how it influenced the masses as well as the adversaries, what were its positive and negative effects. The author will also examine whether the media, which is expected to play a neutral role in order to deliver fair piece of information to the people in order to apprise them of the facts, has discharge its obligation or it has worked as a policy instrument and indulged in unfair and biased reporting and concealing the facts to mislead the people.


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