TITLE

Data Sharing Comes With Risk: Customer info is a dealership's valuable asset. Protect it

AUTHOR(S)
Charapp, Michael
PUB. DATE
April 2012
SOURCE
WardsAuto Dealer Business;Apr2012, Vol. 46 Issue 4, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that customers are a valuable asset in for dealers. It states that sharing the valuable information of a firm with its customers is an effective way of gaining customers trust on them. According to the Federal Trade Commission's Safeguards Rule of the U.S., a marketer will not misuse the non-public personal information of a consumer. It also mentions that one should make sure that with whom he is dealing and then only should reveal the personal information of a business.
ACCESSION #
74728533

 

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