Data Sharing Comes With Risk: Customer info is a dealership's valuable asset. Protect it

Charapp, Michael
April 2012
WardsAuto Dealer Business;Apr2012, Vol. 46 Issue 4, p33
Trade Publication
The article reports that customers are a valuable asset in for dealers. It states that sharing the valuable information of a firm with its customers is an effective way of gaining customers trust on them. According to the Federal Trade Commission's Safeguards Rule of the U.S., a marketer will not misuse the non-public personal information of a consumer. It also mentions that one should make sure that with whom he is dealing and then only should reveal the personal information of a business.


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