TITLE

Social Networking and Business Communication Pedagogy: Plugging Into the Facebook Generation

AUTHOR(S)
Dyrud, Marilyn A.
PUB. DATE
December 2011
SOURCE
Business Communication Quarterly;Dec2011, Vol. 74 Issue 4, p475
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the growth and popularity of social networking services like Facebook and reflects on their relevance for business communication pedagogy. Topics include the increase of Internet usage time, specifically on email and social networking services like Facebook, MySpace, and Twitter; the professional social networking website LinkedIn and its application for managing professional profiles and advertising; and social media's utility in pedagogical methodologies. The article also references topics from articles appearing elsewhere in the issue, including the use of online internet games, student group projects, and social media to enhance business communication courses.
ACCESSION #
75234641

 

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