Mobile advertising is faltering now but is on the right track, says Google

Tesseras, Lucy
June 2012
New Media Age (Online Edition);6/1/2012, p3
Trade Publication
The article discusses on advertising in mobiles. It states that according to Scott Beaumont, Google director of publisher partnerships NACE, to increase the level of success publishers have with mobile advertising, he reckons it's partly about developing more innovative ad formats, but more about publishers investing in the space and creating experiences tailored to the device. Google's first Display Business Trends report looking at publisher trends are based on Google's DoubleClick metrics.


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