TITLE

Can Nestle transform the chocolate market?

AUTHOR(S)
Rogers, Daniel
PUB. DATE
August 2002
SOURCE
Marketing (00253650);8/8/2002, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the market performance of chocolates in Great Britain. Percentage decrease on chocolate confectionery market; Marketing campaign on the Double Cream brand of Nestlé; Statistics on the market performance of top chocolate confectionery brands.
ACCESSION #
7666960

 

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