Smiths the Bakers aims to take English afternoon tea worldwide

Banks, Tom
June 2012
Design Week (Online Edition);6/11/2012, p6
Trade Publication
The article presents information on the firm Someone, which has created the brand identity for Smiths the Bakers, a new tea shop brand to be launched internationally. Someone co-founder Simon Manchipp says that the brand has been positioned as an authentic afternoon tea, and that Someone's work focuses on the ingredients of the tea. Smiths the Bakers tea shops will be launched at several international locations over the next six months in 2012.


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