Mueller, Eva
May 1959
Quarterly Journal of Economics;May59, Vol. 73 Issue 2, p246
Academic Journal
The article presents an investigation on the study about the consumer's reaction to the issue on inflation and the expected price increase in the U.S. For some years, inflationary pressure is present in the economic system of the world. The consequence of the situation receives attention from the economists. One of the questions being raise is whether the continued small price advances can lead to behavior that accelerates inflation. The author includes in the presentation the introduction of the study, the inflationary stimuli and consumer perceptions regarding price trends, the evaluation of the attitude towards inflation, the effect of the price expectation on the rate of consumer spending and investment choices as well as the conclusion.


Related Articles

  • Survival analysis. Li, Shaomin // Marketing Research;Fall/Winter95, Vol. 7 Issue 4, p16 

    The article discusses on the applications of survival analysis, a valuable tool for management, in understanding why customers leave and identifying high risk clients, estimating customer life and segmenting the customer base. All customers have a life span, and companies try to prolong that...

  • Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes. NENKOV, GERGANA Y.; INMAN, J. JEFFREY; HULLAND, JOHN // Journal of Consumer Research;Jun2008, Vol. 35 Issue 1, p126 

    We examine a new construct dealing with individuals' tendency to elaborate on potential outcomes, that is, to generate and evaluate potential positive and negative consequences of their behaviors. We develop the elaboration on potential outcomes (EPO) scale and then investigate its relationships...

  • The Index of Consumer Sentiment Toward Marketing. Gaski, John F.; Etzel, Michael J. // Journal of Marketing;Jul86, Vol. 50 Issue 3, p71 

    There have been a number of published measures of generalized consumer attitudes, perhaps the most familiar being the Index of Consumer Sentiment of the University of Michigan's Survey Research Center. What this article proposes is an "index of consumer sentiment toward marketing," which is...

  • THE VALUE OF SPECIFIC PURPOSE IN ADVERTISING1. Nathanson, Yale; Twitmyer, Edward M. // Journal of Applied Psychology;Jun34, Vol. 18 Issue 3, p319 

    A 1933 study on the psychological analysis of advertising is presented. The findings show that effective advertising to be economically wise should appeal to both male and female audience regardless of the sex of the ultimate buyer. While price alone of the item is not the prime determinant of...

  • Consumers 'Vote' on Certified Pork. Vansickle, Joe // National Hog Farmer;7/15/2006, Vol. 51 Issue 7, p30 

    The article reports on the survey concerning the responses of consumers whether to compensate more for a certified pork chop in the retail counter in the U.S. The survey targets primary household shoppers. This reveals that 16 percent of pork consumers shows more willingness to pay for products...

  • Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"? Bolton, Lisa E.; Cohen, Joel B.; Bloom, Paul N. // Journal of Consumer Research;Jun2006, Vol. 33 Issue 1, p71 

    Our research investigates the marketing of preventive and curative "remedies" (products and services that offer ways of mitigating risk by decreasing either its likelihood or severity). Examples include debt consolidation loans and smoking cessation aids. Like risk-avoidance messages,...

  • THE ROLE OF ADVERTISING IN THE PURCHASE DECISION PROCESS. Sorina-Raula, Gîrboveanu; Liviu, Crăciun; Georgeta-Mădălina, Meghişan // Annals of the University of Oradea, Economic Science Series;2008, Vol. 17 Issue 4, p895 

    The purchase process is a decision-making process under risk. The selection of one brand over all other brands is a process of optimizing the consumer's utility. This optimization is done under uncertainty, since the buyer does not have perfect information. According to this process, buyers must...

  • Creating Some Urgency, Or 'Hurry Up And Buy.'. Gitomer, Jeffrey // Grand Rapids Business Journal;7/9/2007, Vol. 25 Issue 28, p33 

    The article focuses on several factors that influence people to buy. It states that customers feel that if they buy, they will make a significant gain or keep someone else from getting it. It notes that people will surely buy the things they want badly. It adds that customers tend to buy the...

  • The Development of a Scale to Measure Consumer Discontent. Lundstrom, William J.; Lamont, Lawrence M. // Journal of Marketing Research (JMR);Nov76, Vol. 13 Issue 4, p373 

    This report concerns the procedures used and results obtained in the development of an attitude scale to measure consumer discontent. Using consumer attitudes and the related consumerism literature as a point of departure, the writers define consumer discontent and develop a scale to measure the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics