TITLE

Straying beyond the realms of own label

AUTHOR(S)
Furness, Victoria
PUB. DATE
October 2002
SOURCE
Marketing Week;10/24/2002, Vol. 25 Issue 44, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on supermarkets in Great Britain that have begun to offer a diverse range of private-label sub-brands from premium food to clothing. Tesco Finest's extension of its Finest brand into crockery, cutlery, bedlinen, towels and glassware; Sainsbury's search for marketers to work exclusively on its own brands in its product development team; Percentage of total revenues attributed to own-label sales at Tesco and Sainsbury.
ACCESSION #
7705999

 

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