Socially conscious consumers prepared to pay more

April 2012
Ecos;Apr2012, Issue 170, p1
Blog Entry
The article discusses the Nielsen Global Survey of Corporate Citizenship. It notes the willingness of younger consumers to spend extra for products and services from socially-responsible companies. It mentions that socially conscious consumers under the age of 40 consult social media when making decisions to purchase. It also observes that the highest concentration of these consumers is in the Philippines while the lowest concentration is in the Netherlands.


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