TITLE

Sign-ups rise-but so do no-shows and the attrition rate

AUTHOR(S)
Pudelek, Jenna
PUB. DATE
June 2012
SOURCE
Third Sector;6/26/2012, Issue 712, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the results of the British Public Fundraising Regulatory Association's annual attrition and retention survey. It says that in a study of 30 British charities, it was shown that 48% of people who pledged donations in the first 8 months of 2010 through street fundraisers stopped donating within 11 months. It predicted that the trend will continue for the rest of the 2011/12 fiscal year, reaching the highest 2008 level of 56%.
ACCESSION #
77596964

 

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