Sign-ups rise-but so do no-shows and the attrition rate

Pudelek, Jenna
June 2012
Third Sector;6/26/2012, Issue 712, p7
Trade Publication
The article reports on the results of the British Public Fundraising Regulatory Association's annual attrition and retention survey. It says that in a study of 30 British charities, it was shown that 48% of people who pledged donations in the first 8 months of 2010 through street fundraisers stopped donating within 11 months. It predicted that the trend will continue for the rest of the 2011/12 fiscal year, reaching the highest 2008 level of 56%.


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