Smatphones free text apps threat to Operator's SMS

August 2012
Flare (Pakistan);8/15/2012, p48
The article reports on the projection made by research firm Ovum Ltd. that the contribution of the short message service (SMS) to telecommunication companies's non-voice revenues worldwide will decline from 57 percent in 2009 to 47 percent in 2012. It states that free smartphone applications and services would play a role in such decline. Moreover, Neha Dharia of Ovum asserts that smartphone services allow consumers to send text messages through various ways including social networks.


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