The role of communication competencies in international business relationship development

Griffith, David A.
December 2002
Journal of World Business;Winter2002, Vol. 37 Issue 4, p256
Academic Journal
Presents a model of communication effectiveness for international relationship development derived from industry examples, theory and a dataset consisting of several qualitative interviews conducted with several managers. Construction of international relationships; Description of a model for international communication effectiveness; Details of an action plan for communication effectiveness.


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