PR Execs Close to the CEO Reveal Their Secrets--'Be Voice of Reason'

Hastings, Robert; Vaughn, Roy; Barnett, Ned
July 2012
PR News;7/16/2012, Vol. 68 Issue 28, p1
Market Research Report
The article examines the attributes of public relations executives that report directly to the chief executive officer. Deep trust, being the voice of reason and business acumen are presented to be needed to make the arrangement work. Only 31.5 percent of respondents to the PR News Salary Survey report are described to report to their organization's leader. Also cited are tips to develop a solid bond with the chief executive officer which includes curiosity about the business, and composure.


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