TITLE

IMPACT OF SOCIAL NETWORKING WEBSITES ON GENERATION Y: EMPERICAL FINDINGS FROM SELENGOR, MALAYSIA

AUTHOR(S)
Nana Kwengwa, Charles; Ghouri, Arsalan Mujahid; Yeop Yunus, Nek Kamal; Bah-Yaye Adamu, Habu
PUB. DATE
January 2012
SOURCE
Indian Journal of Commerce & Management Studies;Jan2012, Vol. 3 Issue 1, p31
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This present study conducts in province Selangor of Malaysia to find the impacts of social networking websites on the Generation Y. The sample of the study was the students of Multimedia Univerity and Limkokwing University. The findings show that the 1) perceiced usefulness of social networking sites 2) use of social networking sites 3) social networking skills 4) social network groups and 5) message of social networking sites formulate affirmative impace on image of Generation Y.
ACCESSION #
79697090

 

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