Fourth-quarter forecast: Cloudy with a chance of retail, food spending

Ives, Nat
September 2012
Advertising Age;9/10/2012, Vol. 83 Issue 32, p6
Trade Publication
The article presents forecasting on advertising spending and advertising media planning for the fourth quarter of 2012. An increase in television political advertising related to the 2012 U.S. election for President is seen as one of the few areas where spending will increase significantly. A probable increase in spending by food industry firms is examined. A forecast that Internet advertising revenue for social media company Facebook will decline in 2012 is considered.


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