TITLE

THE ECONOMY IS SCARY, BUT SMART COMPANIES CAN STILL DOMINATE

AUTHOR(S)
Colvin, Geoff
PUB. DATE
September 2012
SOURCE
Fortune;9/24/2012, Vol. 166 Issue 5, p77
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author discusses three business strategies used by companies during the global economic recession in 2012. The business plans of companies such as Qualcomm, International Business Machines Corp. (IBM), and Amazon are discussed, and business techniques such as investing in marketing, developing human capital, and offering customized customer service are described. The author recommends investing in research and development (R&D), leadership development, and employee training, as well as managing value over gross margin and revenue.
ACCESSION #
79925154

 

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