Facebook is a representation of our offline lives, says Facebook's Everson

McEleny, Charlotte
September 2012
New Media Age (Online Edition);9/18/2012, p3
Trade Publication
The article profiles Carolyn Everson, vice-president of marketing services at Facebook Inc. At the Facebook retail event, Everson urges marketers to act like people on Facebook highlights shopping as the most inherently social category. She discusses her position in defending Facebook's mobile proposition.


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