TITLE

In Focus: How to Generate Measurable Results When Marketing Online

AUTHOR(S)
Archer, Josee
PUB. DATE
August 2012
SOURCE
Funeral Service Insider Newsletter;8/20/2012, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses online marketing options for funeral homes. It states that online directories are considered as a cost-effective way to gain exposure for the funeral services firm's website. It notes that creating a fan base on social media such as Facebook to connect with those fans can help a firm become more engaged with potential clients. It also suggests the use of search engine optimization (SEO) to increase the visibility of the company's website in search sites.
ACCESSION #
82338479

 

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