In Focus: How to Generate Measurable Results When Marketing Online

Archer, Josee
August 2012
Funeral Service Insider Newsletter;8/20/2012, p5
Trade Publication
The article discusses online marketing options for funeral homes. It states that online directories are considered as a cost-effective way to gain exposure for the funeral services firm's website. It notes that creating a fan base on social media such as Facebook to connect with those fans can help a firm become more engaged with potential clients. It also suggests the use of search engine optimization (SEO) to increase the visibility of the company's website in search sites.


Related Articles

  • FACEBOOK USAGE FOR MARKETING MEASUREMENTS. Kolev Kolev, Dimitar; Aleksiev Stanev, Elizar // Dialogue (1311-9206);Jun2013, Issue 2, p72 

    The significance of social networks for the business as a part of marketing instruments is constantly growing, which requires constant observations and studies of different opportunities for conducting marketing researches. In this article some of the methods for marketing research in Facebook's...

  • How to Make Money with Facebook. Polish, Joe // Cleanfax Magazine;May2012, Vol. 27 Issue 5, p42 

    The article discusses ways to take advantage of social networking site Facebook. The author says information found on Facebook like location, age and what people do are valuable marketing contents that could be used to market a business' products and services. He explains the success on Facebook...

  • Industry readies guidelines on social media competitions. Baker, Rosie // Marketing Week (Online Edition);11/27/2012, p2 

    The article reports that Great Britain's Institute of Promotional Marketing together with social networking site Facebook are developing a set of guidelines to ensure marketers stay within advertising regulations when running online competitions. The rise in online promotions running on social...

  • Social media will be the killer channel, but first…. Britton, Richard // Marketing Week;4/5/2012, Vol. 35 Issue 13, p10 

    The article discusses the evolution of social media networks like Facebook as avenues for outbound channel marketing strategies, noting the real time ability of brands to influence consumer networks by monitoring user interactions.

  • Past year sees social media bed down among all age groups.  // Design Week (Online Edition);10/7/2011, p7 

    The article offers information on impact of social networking sites among all the age group in Great Britain. It informs that Facebook has grabbed the biggest area of growth with 96 percent in 2011. It informs that social media is the mainstream of web behavior in today's world including...

  • 7 WAYS TO LEVERAGE FACEBOOK.  // Billboard;3/2/2013, Vol. 125 Issue 8, p34 

    The article presents information on digital marketing strategies for musicians about how to use the online social network Facebook in order to connect with fans, with a focus on sharing items of personal value, creating an emotional connection with users, and advocating a clear call to action.

  • 'Scoop up' Facebook posts. DYSART, JOE // Model Retailer;Jun2014, Vol. 40 Issue 6, p22 

    The article discusses the impact of an embedded post in the social networking site, Facebook that features the retailers flattering content and testimonials about the stores, products and services in the U.S. It states that the embedded posts include any images and videos that spice up the...

  • Facebook study: Reach is down for posts, but engagement is up.  // Advertising Age;11/26/2012, Vol. 83 Issue 42, p1 

    The article considers research on the online social network Facebook indicating that fewer of its users are reacting to messages from brand name products or companies that maintain pages on the network for Internet marketing.

  • Welcome to the Gold Rush of 2014. Evans, David // Plastic Surgery Practice;May2014, p10 

    The article offers tips on how plastic surgeons can do Internet marketing successfully through search engines. It is stated that customized content, that focuses on articles of interest to consumers, provides an improved search engine optimization (SEO). It is stated that social media and...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics