Close up: 10.04.12

Shields, Ronan
October 2012
New Media Age (Online Edition);10/ 4/2012, p6
Trade Publication
The article discusses the need for marketing profession of the mobile industry in Great Britain to grasp the potential of mobile advertising as data showed some developments in the industry. According to Global Digital Advertising Update of Adobe Systems Inc., mobile search spend has increased by 250% year-on-year, thus taking over the U.S. where it still dwells at 8% of total search budgets. The significance of Facebook Inc.'s purchase of Instagram for $1 billion on the industry is tackled.


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