TITLE

Green Guides seek details on claims

AUTHOR(S)
Loepp, Don
PUB. DATE
October 2012
SOURCE
Plastics News;10/8/2012, Vol. 24 Issue 30, p0006
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author reports that the U.S. Federal Trade Commission has updated its "Green Guides" legislation for companies making environment-related claims in marketing and recommends that firms become familiar with the requirements. Restrictions regarding documentation to support the use of the terms "green" and "eco-friendly" in advertising are emphasized. Sustainability is mentioned.
ACCESSION #
82474740

 

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