Green Guides seek details on claims

Loepp, Don
October 2012
Plastics News;10/8/2012, Vol. 24 Issue 30, p0006
Trade Publication
The author reports that the U.S. Federal Trade Commission has updated its "Green Guides" legislation for companies making environment-related claims in marketing and recommends that firms become familiar with the requirements. Restrictions regarding documentation to support the use of the terms "green" and "eco-friendly" in advertising are emphasized. Sustainability is mentioned.


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