TITLE

Taking Advantage of Facebook's National-Local Tool

AUTHOR(S)
CARLSTON, JON
PUB. DATE
October 2012
SOURCE
Franchising World;Oct2012, Vol. 44 Issue 10, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the initiative by Facebook Inc. to provide its National-Local Tool, which allows companies to take the first step toward optimizing their social media presence, to members of the International Franchise Association, as announced during the organization's Technology Summit 2012. Benefits of the tool to franchisors include visibility to all "Likes" and check-ins for all franchisee pages and administrator rights over pages not created by franchisees.
ACCESSION #
82785512

 

Related Articles

  • Facebook rolls out promoted posts to Europe.  // New Media Age (Online Edition);10/18/2012, p3 

    The article reports on the expansion on promoted posts of Facebook Inc. for status updates to users in Europe in 2012. It mentions that promoted posts let users stress a particular post in the news feeds of their friends by remaining in a higher position. It states that the roll out is available...

  • On the SAME PAGE. Daley, Jason // Entrepreneur;Jun2012, Vol. 40 Issue 6, p96 

    The article looks at the use of social media by franchises. Topics include the International Franchise Association's (IFA) annual convention, the online social network Facebook's Reach Generator program to help companies target their advertisements, and social media use by Painting With a Twist,...

  • Marketers demand help on Facebook's Graph Search. O'Reilly, Lara // Marketing Week (Online Edition);4/2/2013, p7 

    The article highlights the concern raised by Internet marketers over Facebook's Graph Search service. The social media giant announced that its Graph Search service will initially index social network by people, photos, places and interests, but it failed to address opportunities brought by the...

  • Facebook at 10: How the social network grew up. McGARRY, CAITLIN // PCWorld;Mar2014, Vol. 32 Issue 3, p24 

    The article discusses the history of the online social network Facebook at its 10-year anniversary in February 2014, with information on Facebook's founder Mark Zuckerberg. Topics include the importance of user experience on the website, information sharing online, and past features of the...

  • Facebook: todo y nada. RODRÍGUEZ COSTA, JOLGUER // Debates IESA;jul-sep2014, Vol. 19 Issue 3, p63 

    No abstract available.

  • THE PLACE OF FACEBOOK IN INTERNATIONAL SOCIAL NETWORK PORTFOLIO. ISAC, ALIN CRISTIAN // Annals of the University of Petrosani Economics;2012, Vol. 12 Issue 4, p103 

    The paper aims to present a structure for social networks by various criteria, such as: user types, informational technology used as support and developed applications. Based on these elements, we presented Facebook not only in terms of user numbers and their evolution but also regarding the...

  • Facebook reports on information requests by governments.  // Communications Law: Journal of Computer, Media & Telecommunicati;2013, Vol. 18 Issue 3, p75 

    The article reports that information on some 38,000 users of social media network Facebook was requested from 74 countries in the first half of 2013, according to the "Global government requests report" from Facebook. Topics mentioned include Facebook's request for the U.S. government to allow...

  • Facebook Q1 ads seen strong. Investor's Business Daily // Investors Business Daily;3/11/2014, pA02 

    The social network's ad pricing traction that started in Q4 is continuing this quarter and "is likely sustainable for longer than our prior estimates had assumed," according to UBS. The analyst raised his price target on

  • Is Facebook Failing Marketers? BERNOFF, JOSH // Marketing News;Jan2014, Vol. 48 Issue 1, p30 

    The article discusses brand companies' marketing through online social network Facebook, arguing that the companies are not getting their desired results through Facebook marketing. Topics addressed include the exposure of companies' advertisements to Facebook users, the potential benefits of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics