TITLE

Taking Advantage of Facebook's National-Local Tool

AUTHOR(S)
CARLSTON, JON
PUB. DATE
October 2012
SOURCE
Franchising World;Oct2012, Vol. 44 Issue 10, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the initiative by Facebook Inc. to provide its National-Local Tool, which allows companies to take the first step toward optimizing their social media presence, to members of the International Franchise Association, as announced during the organization's Technology Summit 2012. Benefits of the tool to franchisors include visibility to all "Likes" and check-ins for all franchisee pages and administrator rights over pages not created by franchisees.
ACCESSION #
82785512

 

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