Advertising on Facebook

Curran, Kevin; Graham, Sarah; Temple, Christopher
November 2011
International Journal of E-Business Development;2011, Vol. 1 Issue 1, p26
Academic Journal
Approaches to advertising have changed dramatically over the past 50 years, from Newspapers to Mass media via Radio and Cinema, from Television sets to internet and e-mail. Now the next target is in sight- Social Networking. With advances in technology consumers are now in control of the media message they want to become exposed to. They have the option of watching TV programmes without having to view advertisements, they can listen to radio without having to hear the advertisements, they can alter their mail boxes so that SPAM mail goes directly to their junk folder and they can minimise advert pop ups when surfing online. Marketers are being forced to consider another form of marketing that would reach target customers in a new way. This paper examines how Facebook, has incorporated advertising into its site and highlights the methods employed to aid companies in reaching their customers in innovative ways.


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