A Moral Dilemma

Czinkota, Michael; Skuba, Charles
September 2012
Marketing Management;Fall2012, Vol. 21 Issue 3, p14
The article offers information on the challenges in the sourcing from the international market. It says that greater economic power for companies leads to noblesse oblige or greater obligations and responsibilities on corporate governance, ethics, and responsibility. It states that corporate actions can damage or remove the established brand equity which may lead to the significant erosion of consumer confidence. It adds that international marketers should create and adhere to corporate social responsibility demonstrating their leadership for societal interests and needs.


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