TITLE

TO POST OR NOT TO POST?

AUTHOR(S)
JOHNSTON, LORI
PUB. DATE
September 2012
SOURCE
Gulfshore Business;Sep2012, Vol. 17 Issue 9, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of social media by business enterprises. According to Debra Jasper, co-founder of Mindset Digital, companies must not use interns to handle social media because the people who know and understand the business are the one who must be handling the social media. She mentions the factors that need to be considered including the consumers, goals, and website. It mentions social media area that need attention including Pinterest, application, and customer service.
ACCESSION #
83742088

 

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