Swedish Match lines up mild cigar brand for launch in UK

June 1998
Marketing Week;6/18/1998, Vol. 21 Issue 16, p8
Trade Publication
Focuses on plans by Swedish Match, a tobacco company, to launch a cigar brand in Great Britain. Name of the cigar; How the cigar will be packaged; Range of cigars offered by Swedish Match; Brands the cigar will be competing against; Details on the appointment of Mellors Reay and Partners as advertising agency for Swedish Match.


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