Social Media Marketing: Testimonials and Endorsements

Astrachan, James B.
November 2012
Maryland Bar Journal;Nov/Dec2012, Vol. 45 Issue 6, p12
The article discusses the importance of the Federal Trade Commission Guidelines (the Guides) in the U.S. in trade industry. It informs that Guides govern the online use of advertisements used by companies for their marketing. It informs that lawyers and companies must be aware of any Guides update since ethics and honesty for a company depends on the adherence of the firm with Guides.


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