Asda cuts basket cost by £3.36

Halliwell, James
November 2012
Grocer;11/24/2012, p23
Trade Publication
The article reports that British grocer Asda is the winner in terms of biggest price reductions for the week of November 24, 2012. Data showed that Asda's price reduction of 3.36 British pounds is the biggest among similarly-sized supermarkets. Asda reportedly offered the cheapest prices on 11 items used for comparison and has only launched three promotions during the period. Tesco comes in at second place, with its selected products only 1.12 British pounds more expensive than Asda's.


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