Survey: Men Are Smart Shoppers

Angrisani, Carol
November 2012
Supermarket News Expert Blog;11/13/2012, p4
Blog Entry
The article cites a 2012 Private Label Manufacturers Association's (PLMA) survey that compared supermarket shopping behavior of men and women in the U.S. which shows that males do not conform to the stereotype of impulse shoppers and are more likely than women to use technology while in the store.


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