TITLE

Strategy trumps tactics

AUTHOR(S)
FAZEKAS, DAVID
PUB. DATE
January 2013
SOURCE
Smart Business Houston;Jan2013, Vol. 7 Issue 7, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the difference between marketing strategies and tactics in improving business results. According to the author, marketing tactics bring brand message and value proposition while strategies help in understanding business results. Also mentioned are the reasons for a website, types of conversion, and understanding consumer behavior.
ACCESSION #
84685128

 

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