TITLE

Men respond better to Facebook advertising than women

PUB. DATE
October 2012
SOURCE
Hudson Valley Business Journal;10/1/2012, Vol. 1 Issue 10, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the report from Kenshoo Ltd. entitled "Social Media Insights: Men are Cheap," which suggests that mean are less expensive to reach and respond to Facebook advertising compared to women, although women represents majority of the users.
ACCESSION #
85024194

 

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