TITLE

Small press marketing campaign unfolds

AUTHOR(S)
Hughes, Melissa
PUB. DATE
December 2002
SOURCE
Quill & Quire;Dec2002, Vol. 68 Issue 12, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on a marketing campaign by bookstores in Canada for the sales promotion of small-press literary articles. Book titles selected for the promotion; Names of bookstores participating in the campaign; Significance of pamphlets in the sales of books; Comments of events co-ordinator Dolores Riemer on increased sales; Factors contributing in the success of the project.
ACCESSION #
8521995

 

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