C4 poll 'proves value' of product placement

Chapman, Matt; Bold, Ben
February 2013
Marketing (00253650);2/27/2013, p6
Trade Publication
The article reports on a survey by British television network Channel 4 and research company BDRC Continental suggesting that television product placement is an effective method of marketing for brands including dairy company Yeo Valley, food company Uncle Ben's, and mobile phone company Nokia.


Related Articles

  • Can social data tell you if your TV ad actually ran? LEARMONTH, MICHAEL // Advertising Age;4/16/2012, Vol. 83 Issue 16, p26 

    The article focuses on the marketing research company Bluefin Labs. A program of the company which measures reactions to television and cable television advertising by users of social media is considered, particularly its ability to allow advertisers and advertising agencies to measure...

  • IN DEFENSE OF ADVERTISING. Wheaton, Ken // Advertising Age;9/28/2015, Vol. 86 Issue 18, p0004 

    An introduction is presented in which the editor discusses various reports within the issue on topics including the Media Mavens seeking to connect marketers with consumers, the speculations of Simon Dumenco on advertising in media without marketers, and the television advertisement pricing...

  • ON THE CAMPAIGN COOCH... WITH JB.  // Campaign;7/22/2011, Issue 29, p23 

    The author discusses the costs and concept of a creative targeted television advertising.

  • Are innovations such as live TV ads gimmicks with little brand relevance?  // Marketing (00253650);2/27/2013, p25 

    The article presents the question of whether live television advertisements have brand relevance, including responses from marketing director Clare Baker of Absolute Radio network, sales director Mark Trinder of the TV network ITV, and joint chief executive Tom Knox of advertising firm DLKW Lowe.

  • Opinion: The right measurement is vital for video advertising.  // New Media Age (Online Edition);12/14/2011, p1 

    The article discusses the importance of measuring the results of marketing campaigns. It mentions that there are different tools used in measuring and analyzing the results of the said campaigns. It discusses the methods by which media advertising can be measured wherein the general consensus of...

  • ONE PERCENT.  // New Scientist;5/25/2013, Vol. 218 Issue 2918, p21 

    The article offers technology news briefs on topics such as facial expression recognition software to evaluate effectiveness of advertisements on viewers, a biosensor system to log daily emotional events, and development of 5th-generation (5G) smartphone connectivity by electronics firm Samsung.

  • Your view.  // Marketing (00253650);2/27/2013, p10 

    Several tweets from readers are presented in response to the question of whether posthumous use of celebrities' images is an effective marketing strategy, after confectionery brand Galaxy featured the late actress Audrey Hepburn in its advertisements.

  • THE NEW METRIC SYSTEM. Marich, Robert // Variety;1/9/2012, Vol. 425 Issue 8, p1 

    The article discusses technological advances in television program ratings systems which allow advertisers and media buying services to more effectively place television advertising. Research compiled from television viewer use of set-top boxes control systems, online social network discussions...

  • Adding It Up. HAMPP, ANDREW // Billboard;2/23/2013, Vol. 125 Issue 7, p32 

    The article reports that the telecast of the Grammy Awards beat the telecast of the U.S. National Football League's (NFL's) Super Bowl in terms of music marketing in 2013. The author notes that the Grammys generated an estimated $30.6 million on music-related advertising during its...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics