TITLE

C4 poll 'proves value' of product placement

AUTHOR(S)
Chapman, Matt; Bold, Ben
PUB. DATE
February 2013
SOURCE
Marketing (00253650);2/27/2013, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a survey by British television network Channel 4 and research company BDRC Continental suggesting that television product placement is an effective method of marketing for brands including dairy company Yeo Valley, food company Uncle Ben's, and mobile phone company Nokia.
ACCESSION #
85932672

 

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