TITLE

Museum of London overhauls comms

AUTHOR(S)
Owens, John
PUB. DATE
March 2013
SOURCE
PRWeek (London);3/8/2013, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of the Museum of London on reshuffling its team, engaging two advertising agency figures, and increasing its media coverage as part of its goal on becoming a "consumer brand" to increase the number of its visitors.
ACCESSION #
86140312

 

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