TITLE

IBM Celebrates 100 Years

AUTHOR(S)
Benson, Dan
PUB. DATE
July 2012
SOURCE
Public Relations Strategist;Summer2012, Vol. 18 Issue 2, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the "Centennial Celebration of Service," campaign made by International Business Machines (IBM) Corp. for its 100 year celebration. Chief executive officer (CEO) Sam Palmisano says that having a corporate day of service is the best way to celebrate their 100th year of service. It mentions that the campaign started in June 15, 2011 with several projects and outreach programs. Moreover, IBM received the 2012 best of silver Anvil award because of their service initiatives. INSET: Fun fact:.
ACCESSION #
86382811

 

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