Biscuit war: Britannia steals march over Sunfeast, Parle

March 2013
FRPT- FMCG Snapshot;3/9/2013, p1
Industry Profile
The article reports on the lead taken by Britannia biscuit brand over Sunfeast and Parle-G Biscuits in the Indian household as of 2013. It states that Brittania has high scores on Differentiation (reason to stand out), Relevance (reason to adopt in consumers' lives), Esteem (regard for the brand), and Knowledge (awareness and saliency). Parle reportedly has its lowest scores on Differentiation.


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