TITLE

MNCs and Community Relations: The Challenge of CSR in Developing Countries

AUTHOR(S)
Hiremath, S. L.; M., Sateesh Gouda
PUB. DATE
March 2012
SOURCE
Indian Streams Research Journal;Mar2012, Vol. 2 Issue 2, Special section p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Corporate social responsibility (CSR) is a response of a re-thought role of businesses. This trend emerges in a field where globalization empowers stakeholders that increase surveillance over corporation's activities especially in developing countries. In this context, multinational companies (MNCs) have definitively recognized that a free rider? strategy for their activities on Developing countries is not a sustainable option for them and, that the actual field of global business exhorts companies to go further community relations through strategies that add significant value by real engage with communities.
ACCESSION #
86683148

 

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