TITLE

Marketers demand help on Facebook's Graph Search

AUTHOR(S)
O'Reilly, Lara
PUB. DATE
April 2013
SOURCE
Marketing Week (Online Edition);4/2/2013, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article highlights the concern raised by Internet marketers over Facebook's Graph Search service. The social media giant announced that its Graph Search service will initially index social network by people, photos, places and interests, but it failed to address opportunities brought by the service to advertisers. Forward Internet Group vice president of SEO and social media Dan Cohen said brands may not be prepared for local search, especially with Graph Search.
ACCESSION #
86699738

 

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