TITLE

A less familiar Facebook

AUTHOR(S)
Smith, Nicola
PUB. DATE
March 2013
SOURCE
Marketing Week;3/28/2013, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the redesign of online social network Facebook's home page in 2013 as the company attempts to decrease the website's cluttered appearance. Topics include how Facebook brand designer Paul Adams redesigned the website's News Feed to emphasize content, how marketers can more efficiently promote products on the redesigned website, and how Facebook's image-focused design can help brands connect with consumers.
ACCESSION #
86738958

 

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