TITLE

Marketing Solar—The Magic of Benefits

AUTHOR(S)
McCray, Mark
PUB. DATE
September 2002
SOURCE
Solar Today;Sep/Oct2002, Vol. 16 Issue 5, p20
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing of solar energy-related products and services. Differences between product features and benefits; Role of benefits in the sales process; Ways of transforming features into benefits.
ACCESSION #
8675687

 

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