TITLE

A CHANNEL-AGNOSTIC APPROACH TO Social Media

AUTHOR(S)
SOAT, MOLLY
PUB. DATE
April 2013
SOURCE
Marketing News;Apr2013, Vol. 47 Issue 4, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses online social media such as Facebook Web resource from a marketing perspective. The article offers the opinions of advertising and marketing executives such as David Martin and Sebastian Gard on developing a digital marketing strategy. Topics include building a loyal brand following and creating relevant social content.
ACCESSION #
87690238

 

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