Mobile comes of age

Nutley, Michael
May 2013
Marketing Week (Online Edition);5/15/2013, p24
Trade Publication
The article discusses the marketing potential of mobile devices as of 2013. Facebook's revenues from mobile advertising reached 500 million dollars in 2012, and the figure for 2013 is expected to reach 1.7 billion dollars. According to the author, 1 pound out of 10 pounds spent on digital advertising in Great Britain in 2012 went on mobile.


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