Case, Carl J.; King, Darwin L.
September 2013
Academy of Educational Leadership Journal;2013, Vol. 17 Issue 3, p73
Academic Journal
Previous studies have demonstrated that electronic social networking is becoming an important aspect of the business and social world. One important question is whether institutions of higher learning have decided to implement these technologies and potentially benefit from their use. As a result, this study was conducted to examine Web 2.0 implementation at AACSB accredited schools of business, in particular, from an international geographic perspective. Results suggest that geographic area is likely a factor with respect to the decision to implement Web 2.0 technologies at AACSB accredited schools of business. When comparing continental regions, there were differences with respect to both the types of technologies and quantity of technologies implemented. In the west, for example, as many of 50% of the schools in a given area implemented a technology such as Facebook, but in the east, the largest implementation of any of the seven technologies was 13.5%. Researchers also found that institutional control may be a factor. Findings imply that because most institutions have not implemented Web 2.0 technologies, there may still be market opportunities for schools of business. As schools examine whether to utilize these Internet technologies, this research will assist in their decision making process.


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